image New Marketing Agency – KKPR

July 18th, 2012 by Von Luger

Carl von Luger Steak & Seafood Restaurant Names Regional Agency, Agency of Record

Scranton, PA (July 16, 2012) – Carl von Luger Steak & Seafood Restaurant, downtown Scranton’s only restaurant dedicated to providing world-class steak and seafood dining, recently named KKPR marketing and public relations its agency of record.

Robert Dickert, owner of Carl von Luger’s selected the Milford-based boutique agency to assist in fostering and improving their marketing and communications, while creating a number of new brand initiatives.

“We have had such a warm welcome from the city of Scranton and we really want to keep the momentum going,” said Robert (Bob) Dickert, restaurateur and owner of Carl von Luger’s.  “We are delighted to partner with KKPR and take advantage of their energy and innovative strategies for reaching a broader clientele and beat the misconception that we aren’t affordable for the average consumer. With the help of the KKPR and their ability to think outside the box will be a bolt of added energy to our brand.”

Carl von Luger Steak and Seafood Restaurant prides itself on its “Age Old Family Tradition”, which stems from Bob’s connection to the Luger tradition. Naming the restaurant in his father’s honor, Carl was Peter
Luger’s (of Peter Luger’s Steak House fame) nephew and ran the steakhouse location in Long Island. As Bob worked in the steakhouse at a young age, those early days formed his work ethic and vision for Carl Von Luger as it stands now.

“Those early days at Peter Luger formed my ‘rules’ for a successful restaurant: quality, service, and cleanliness,” added Bob. “Our servers crumb the table, refold napkins, and change the silverware throughout
the meal. A lot of white tablecloth restaurants don’t do that anymore.”

These ideals, an expanded steak and seafood menu, and the vibrant art deco atmosphere give guests the true Carl Von Luger Steak and Seafood trifecta, an unforgettable dining experience in the heart of beautiful,
historic downtown Scranton.

“Bob has such a great product from start to finish,” said Katrina Foster, President & Founder of KKPR Marketing & Public Relations, Inc. “We enjoy and admire his food, his philosophy and how he runs his business. We truly look forward to working with Bob and the Carl von Luger family to help them meet and exceed their marketing and sales initiatives to ensure the restaurant remains a vibrant part of Scranton’s business community.”

KKPR, Kconceptual Kreations, has grown from a one-woman, home-based business in 2006 to an award-winning boutique agency that currently includes additional publicists, designers, a sales team and administration staff. Since its brand re-launch in September 2008, many new and exciting things have popped in the world of KKPR from new clients and services to new staff and KKPR Brands. Most recently KKPR was the recipient of a 2010 Addy Award for The Looking Glass Project from the American Advertising Federation of Northeastern Pennsylvania and the recipient of a 2011 SAGE award for Best Practices in Marketing and Communications. To get the most up-to-date information about the creative boutique, you can follow them on Facebook, Twitter, LinkedIn and their blog.

For more information about Carl von Luger Steak & Seafood Restaurant, please visit
or call 570.955.5290.




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